THE RISE OF THE SWANS: A DECADE OF SUCCESS: 2003 TO 2012 (2013)

 

This is the story of how the Swans changed the direction of their club, establishing their own blueprint for winning: spirited team performance, a never-say-die attitude and a refusal to deviate from the plan. This is the culture people speak about. But success is not easily won at this level. Smart drafting and trading – turning so-called strays into role-playing premiership players – and incredible injury management have been critical to the story.

Names such as Richard Colless, Andrew Ireland, Paul Roos and John Longmire sit alongside Adam Goodes, Brett Kirk, Jarrad McVeigh, Jude Bolton, Ryan O’Keefe, Barry Hall, Leo Barry, Nick Malceski and Dan Hannebery. The legend of the Bloods has been passed on. No longer merely a bunch of blue-collar workers who pinched a premiership in 2005, the Sydney Swans who hoisted the cup again in 2012 are a fine tribute to their South Melbourne forebears. Hard. Disciplined, Relentless.